SPRING STUDIOS
Department identities:
At Spring Creative there is a constant effort to maintain and update the Spring Studios brand. Involving design for all aspects of promotional and in-house material from signage, uniforms and advertisements to the restaurant menus and stationery. Ongoing projects include the design and production of theSpring Studios website and creating individual identities for each department of the Spring group from Spring Vintage to Spring TV.
Completed at Six Creative
©2010 Six Design Ltd.
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DALLA TERRA
Identity Design:
Full identity including logo design, bespoke lettering and interior/exterior graphics.
Dalla Terra is a contemporary take on the Italian enoteca. Situated in the heart of Covent Garden, London. Dalla Terra pays homage to the roots of the classic enoteca, as the bar’s name translates literally as “from the earth”.
©2012 Andreas Neophytou
Art Direction & Design
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HOLE & CORNER
Identity design:
COMING SOON
WILLIAM & SON
Branding:
William & Son are a boutique establishment of two luxury goods stores in Mayfair, London. They are goldsmiths and silversmiths by Royal appointment.
The William & Son Marque
The William & Son marque features the monogram 'W' for proprietor William Asprey. Also visible is an eagle's head which references the original Asprey Holdings Limited family crest, the heritage of William Asprey Esq. The proportions and size in application allude to the maker's mark, a symbol that guarantees expertise and quality synonymous with the craft of the luxury goldsmith and silversmith industry.
Development of the Logotype
Drawings bellow show development of the William & Son logotype. Various typographic designs were exchanged back and forth with typographer Hubert Jocham who was commissioned to render the final version of the William & Son logotype.
Development of the Marque
The marque has a distinct art deco style referencing the architecture of Mount Street, Mayfair where the stores are located.
Completed at Six Creative
©2010 Six Design Ltd.
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©2012 Andreas Neophytou
Art Direction & Design
COMING SOON
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ANAIZA
Handmade With Love
Logo, symbol and identity design:
Identity design featuring bespoke lettering and typography for luxury nursery furniture brand, Anaiza.
Drawing inspiration from the penned script of 1920's Italian children's books, the identity incorporates illustrative elements in a cursive fashion. Each handmade piece of furniture features the characteristics of an animal. The animals have a fable-like presence that is both comforting and inspiring. The Anaiza marque features the initial 'A' and the profile of our noble and friendly elephant, Anaiza.
©2012 Andreas Neophytou
Art Direction & Design
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CHANEL RISING
Moving image: Title Graphics
Bespoke typographic design and animation for this fashion short featuring supermodel Chanel Iman. Directed by Dusan Reljin and Hilde Pettersen Reljin.
I referenced the design of a 1975 Citroën brochure by first drawing letterforms in the style of the numerals on the cover then deconstructing and illustrating them to create a suitably 70s' neon aesthetic.
See the film at NOWNESS
Completed at:
©2012 Spring Creative
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MTV UK
SONIC IDENTS
Moving image: Neon Braille
Design and art direction of MTV UK bumpers entitled sonic idents. These idents used audio mnemonics in favour of the MTV logo during a branding transition at the station.
©2005 Andreas Neophytou
Art Direction & Design
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VENUS WINE & SPIRIT MERCHANTS
Identity design:
Venus are one of the UK's leading drinks merchants.
WINK MANAGEMENT
Identity design:
Wink Management produce photo shoots and represent
photographers and stylists working within the fashion
industry for leading fashion publications.
The bespoke logotype is based on the compressed hand
calligraphic style. The flags and tails offer flicks and
flutters synonymous with the word.
LIGHTENING PRODUCTIONS
Monogram design:
www.lighteningproductions.com
Monogram for London based production company specialising
in music documentaries, videos, commercials and virals.
SAASY
Society for Art and Architectural
Scholarship in York
Logo design:
THE SEA QUEEN
Identity design:
Originally owned by my grandparents in the 60's and still in the family. Recently awarded best Fish & Chips in the Midlands.
C.J.R. MONOGRAM
Personal commision
BRIGHTER
Identity design:
Logo and exhibition graphics for Brighter, the 2006
graduate show for the Design Communication course
at Chelsea College of Art & Design.
The composition of logotype is designed to emphasise
the 'ER' as if to say, we are not only bright, we are
brighter. The stacking communicates that the
exhibited work is built on ideas, being not bright
but brighter raises the level.
EA ASSOCIATES
Re-brand, Art Direction
and Digital Design:
Project description coming soon.
©2011 Andreas Neophytou
Art Direction & Design
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©2013 Andreas Neophytou
Art Direction & Design
COMING SOON
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TEN SP - members bar at Spring Studios:
Posters and flyers to promote the new Spring bakery, Well Being smoothies and Oxygen in a can.
SONY BMG
MILES DAVIS Kind Of Hot
TEENAGE VICTORIANA
Pen and ink illustrations
TIMELINE
SPRING STUDIOS
X-mas Party
PIN UP
Monthly party at Bloomsbury Bowling Lanes
left: Hay Ladies Fanzine,
right: Harvey Nichols Magazine
DJ ANDEX
Mix Shows Covers
left: Childhood memory, right: Boxer
Random sketches
©2010 Andreas Neophytou Art Direction & Design
EIRON-NEO
Typeface design - work in progress:
©2010 Andreas Neophytou
Art Direction & Design
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SAM & LIBBY
Branding including logo identity, packaging, product application, bespoke typography and proprietary patterns.
Launch campaign
creative/art direction.
Photographer: AJ NUMAN
Stylist: CAROLINE NEWELL
Set Design: DAVID WHITE
©2012 Spring Studios
Sam & Libby for Target.
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London Underground
150th Anniversary
Limited Edition
Oyster Card Holder:
The Fabric of Design
Typographic design
Durable, and great at concealing stains, the complex patterns of the colour coded moquettes that furnish our trains and buses have long been the background of our daily commuting, and are firmly embedded in the psyche of Londoners. These textiles are not only the material fabric of the TfL identity but also design icons of public transportation, still representing the optimism of a time when traditional crafts transitioned into the Machine Age.
I’ve always found Enid Marx’s work for TFL to be very inspirational not to mention Frank Pick’s influence on the whole brand. They were my starting point for this project.
Pre-order the limited edition Oyster Card holder
Below: A series of prints featuring details of the type composition. Available soon.
More at the Creative Review Blog
©2013 Andreas Neophytou
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Achi Type #1
Type Animation
The first in a series of self-promotional typographic animations
©2013 Andreas Neophytou
Art Direction & Design
L.K. Bennett
Branding:
Commissioned many moons ago by Jay Flaxman to design this mark for L.K.Bennet as part of a larger rebrand.
The symbol was designed to complement their existing logotype but also independently as an ornament on products.
What For
Branding and Advertising
Campaign
Photographer: BILLY BALLARD
Stylist: ZOE JAMES
Set Design: DAVID WHITE
©2013 Spring Studios
What For Fashion
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