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BLACK EYE
www.blackeyeart.com
Branding / Exhibition Design / Social & digital:
Recently completed at Spring Studios, branding, exhibition design, social and digital for Black Eye and it's inaugural art show.
Drawing upon the energy of a culture that breeds on a mish-mash of media and ideas, Black Eye attempts to fracture cultural conventions and challenge our preconceived notions of identity. It was important that the graphic language harnessed some of this attitude. Black Eye finds beauty in the disorder thrown up by generations of splintered diaspora, where the only common language is a raw creative energy.
The Black Eye symbol can be described as sinister and in its visual presence, reminiscent of totalitarian iconography. At the same time it is presented as a fractured and distorted symbol. Animated gifs flicker and reveal snippets of information, words are sliced and cropped and grids are broken. This distortion is intended to offset the identity with an optimism afforded by interpretation and change. It is the tension between order and chaos that the Black Eye identity seeks to capture.
EXHIBITION
BLACK EYE is an exhibition focused on the 21st century black identity experience and social transformations of the last 20 years that have ennobled the present and prospective representations of blackness within the context of contemporary culture.
The show, at its most fundamental, is a multi-generational artist dialogue on race and identity. It reveals that conceptual mutations birthed from the topic, like gender dysphoria, biracialism, the sexuality continuum and millennial factivism, are far more fitting and complex identifiers of the self than the color of one’s skin. Call it the anti-discussion discussion.
In Black Eye, the world’s leading black artists portray their contemporary identity landscape through painting, drawing, sculpture, photography, video and new media precisely to push the notion of self from a singular, monotonous viewpoint to its delicate, fragmented and vanguard counterpoint.
www.blackeyeart.com
Completed at Spring Studios
©2014 Spring Studios
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OUTLINE ZONE #1
Typographic illustration
First in a series of mixes from illustration agency Outline Artists, each with its own bespoke artwork. Outline Zone #1 artwork by Andreas Neophytou.
Listen here
©2013 Andreas Neophytou
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SHEPHERD WHEEL
Logotype and typeface
Shepherd Wheel curates architect designed furniture and objects that are intrinsically beautiful and intellectually rigorous in their form. The properties of Modernism, with its emphasis on formal reduction and attention to detail and quality of production, are exemplified in works from European centres of design produced in the last hundred years.
Shepherd Wheel takes its name from an industrial water driven mill in Sheffield at the heart of the industrial revolution.
Logotype and bespoke typeface designed for Shepherd Wheel by Andreas Neophytou. The design was arrived at after pillaging contemporary design literature from the 1930s through to the 1960s. Roberto Aloi's Essempi series on contemporary Italian design that ran from the 1930s to the 1960s proved to be the final inspiration.
©2013 Andreas Neophytou
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SPRING STUDIOS
Department identities:
At Spring Creative there is a constant effort to maintain and update the Spring Studios brand. Involving design for all aspects of promotional and in-house material from signage, uniforms and advertisements to the restaurant menus and stationery. Ongoing projects include the design and production of theSpring Studios website and creating individual identities for each department of the Spring group from Spring Vintage to Spring TV.
Completed at Six Creative
©2010 Six Design Ltd.
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html { background: url(http://payload.cargocollective.com/1/0/28086/330252/SP_BG_o.jpg) fixed;}
html { background: url(http://payload45.cargocollective.com/1/0/28086/3201076/DallaTerra_photo_o.jp) fixed;}
SPRING PROJECTS
Events Identity and design:
The Spring Projects fortnightly events exhibit the work of artists and designers, special movie screenings and live performances.
I created the identity and posters using my typeface Multilogue. All collateral is designed according to a structure of typographic rules devised to allow each event a unique identity within a Spring Events group aesthetic.
Completed at Six Creative
©2010 Six Design Ltd.
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PLEASE DO NOT SIT
Art direction and design
of independent art project.
Photography and print art project collaboration with Christodoulos Neophytou
©2010 Andreas Neophytou
Art Direction & Design
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html { background: url(http://payload.cargocollective.com/1/0/28086/338289/PDNS_cover_BW_o.jpg) fixed;}
MTV UK
SONIC IDENTS
Moving image: Neon Braille
Design and art direction of MTV UK bumpers entitled sonic idents. These idents used audio mnemonics in favour of the MTV logo during a branding transition at the station.
©2005 Andreas Neophytou
Art Direction & Design
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html { background: url(http://payload.cargocollective.com/1/0/28086/335575/MTV_bg_o.jpg) fixed;}
IKON DEVELOPMENTS
Branding inc. bespoke typography and consultation on interior and architectural stylings:
Ikon are luxury, boutique property developers. I created the identity for Ikon Developments and its award winning flagship project, Ikona Heights. The architectural approach of Ikon applies modern contemporary design to raw indigenous natural environments. The Ikon symbol takes inspiration from the sun (a star) as an element of nature; the stark geometric symbol within the bespoke lettering of the wordmark mirrors the architectural ethos of the brand. By creating an abstract icon within the wordmark, it could be used to subtly brand the physical site, including architectural stylings, stone and metal work.
The design identity features a bespoke supporting typeface for use on communication material.
IKON WEBSITE
iPad compatible website
www.ikon-developments.co.uk
©2010 Andreas Neophytou
Art Direction & Design
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html { background: url(http://payload.cargocollective.com/1/0/28086/328879/Ikon_pool_o.jpg) fixed;}
MULTILOGUE
Typeface design:
A personal project exploring complete character sets of reductive letterforms that have variety in tone yet remain constructed of few elements. The typeface comprises three complete fonts each with alternate characters.
©2010 Andreas Neophytou
Art Direction & Design
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html { background: url(http://payload.cargocollective.com/1/0/28086/329419/ML_BG1_o.jpg) FIXED; }
VENUS WINE & SPIRIT MERCHANTS
Identity design:
Venus are one of the UK's leading drinks merchants.
WINK MANAGEMENT
Identity design:
Wink Management produce photo shoots and represent
photographers and stylists working within the fashion
industry for leading fashion publications.
The bespoke logotype is based on the compressed hand
calligraphic style. The flags and tails offer flicks and
flutters synonymous with the word.
LIGHTENING PRODUCTIONS
Monogram design:
www.lighteningproductions.com
Monogram for London based production company specialising
in music documentaries, videos, commercials and virals.
SAASY
Society for Art and Architectural
Scholarship in York
Logo design:
THE SEA QUEEN
Identity design:
Originally owned by my grandparents in the 60's and still in the family. Recently awarded best Fish & Chips in the Midlands.
C.J.R. MONOGRAM
Personal commision
BRIGHTER
Identity design:
Logo and exhibition graphics for Brighter, the 2006
graduate show for the Design Communication course
at Chelsea College of Art & Design.
The composition of logotype is designed to emphasise
the 'ER' as if to say, we are not only bright, we are
brighter. The stacking communicates that the
exhibited work is built on ideas, being not bright
but brighter raises the level.
BLACK EYE
www.blackeyeart.com
Branding / Exhibition Design / Social & digital:
Recently completed at Spring Studios, branding, exhibition design, social and digital for Black Eye and it's inaugural art show.
Drawing upon the energy of a culture that breeds on a mish-mash of media and ideas, Black Eye attempts to fracture cultural conventions and challenge our preconceived notions of identity. It was important that the graphic language harnessed some of this attitude. Black Eye finds beauty in the disorder thrown up by generations of splintered diaspora, where the only common language is a raw creative energy.
The Black Eye symbol can be described as sinister and in its visual presence, reminiscent of totalitarian iconography. At the same time it is presented as a fractured and distorted symbol. Animated gifs flicker and reveal snippets of information, words are sliced and cropped and grids are broken. This distortion is intended to offset the identity with an optimism afforded by interpretation and change. It is the tension between order and chaos that the Black Eye identity seeks to capture.
EXHIBITION
BLACK EYE is an exhibition focused on the 21st century black identity experience and social transformations of the last 20 years that have ennobled the present and prospective representations of blackness within the context of contemporary culture.
The show, at its most fundamental, is a multi-generational artist dialogue on race and identity. It reveals that conceptual mutations birthed from the topic, like gender dysphoria, biracialism, the sexuality continuum and millennial factivism, are far more fitting and complex identifiers of the self than the color of one’s skin. Call it the anti-discussion discussion.
In Black Eye, the world’s leading black artists portray their contemporary identity landscape through painting, drawing, sculpture, photography, video and new media precisely to push the notion of self from a singular, monotonous viewpoint to its delicate, fragmented and vanguard counterpoint.
www.blackeyeart.com
Completed at Spring Studios
©2014 Spring Studios
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THE PRINCE
Identity featuring bespoke typography
©2014 Andreas Neophytou
Art Direction & Design
COMING SOON
html { background: url(http://payload286.cargocollective.com/1/0/28086/8021468/en_50_a_1_1_3__large_o.jpg) fixed;}
DKMS: DELETE BLOOD CANCER
GALA 2014
Event identity including illustration, animation and print design
COMING SOON
Completed at Spring Studios
©2014 Spring Studios
html { background: url(http://payload286.cargocollective.com/1/0/28086/8024336/DreamBig2_o.jpg) fixed;}
LOVE ME
Typographic illustration
Love Me is a typographic illustration by Andreas Neophytou.
©2014 Andreas Neophytou
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Hole and Corner Woodland Tote Bag
illustration by Andreas Neophytou:
Buy Here
Andreas Neophytou has created a lino-cut style woodland version of craft-focused magazine Hole & Corner's logo. As the designer of the title's masthead, Andreas was commissioned again by the magazine's creative director and publisher in chief, Sam Walton, to create the illustrated logo specially for H&C's activity at Festival No.6 from 5-7 September. The magazine will be ensconced in the festival’s Woodlands area, presenting talks and workshops by a number of doers and makers including wood turner, Robin Wood; author Richard Benson; potter Tim Hurn; textile expert Katherine May; and Jeremy Atkinson, the last clogmaker in England.
www.holeandcornermagazine.com/
©2014 Andreas Neophytou
Art Direction & Design
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EIRON-NEO
Typeface design - work in progress:
©2013 Andreas Neophytou
Art Direction & Design
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Nicopanda SS15
Typographic illustration
by Andreas Neophytou:
Nicopanda.com
I was commissioned by Nicola Formichetti to create typographic illustrations in the Japanese manga style for the Nicopanda SS15 collection.
©2014 Andreas Neophytou
Art Direction & Design
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The Lion And The Fox
Branding with full Identity Suite
thelionandthefox.com
Coming soon
©2015 Andreas Neophytou
Art Direction & Design
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html { background: url(http://transit6.cargocollective.com/1/0/28086/9418750/TLTF_Background5.jpg) fixed;}
PORTER MAGAZINE
Logo Design
net-a-porter.com
Working with Robin Derrick the Creative Director of Porter magazine, was a unique opportunity to create a logo for a progressive brand making a truly significant shift in the world of fashion editorial.
“The branding for the logo was designed to make the magazine look like it had been on the shelf for 50 years,” said Derrick, “and the challenge was to make it look both classical and also capture the digital newness of the brand all at the same time. The capital-height lower case ‘e’ is given an italic emphasis to feminize the design, and is a subliminal wink towards the online functionality.”
When designing the logo I referenced historical variations of the Modern style championed by Bodoni and Didot. The extreme proportions and high-contrast tailored silhouettes in some way exemplify a fashion sensibility. And of course, decades of use on the covers and pages of Vogue and Harper’s Bazaar have helped cement it's association with fashion and luxury.
More about the project at Spring Studios
Completed at Spring Studios
©2014 Spring Studios
html { background: url(http://transit7.cargocollective.com/1/0/28086/9454955/WOM_Porter_960.jpg) fixed;}
LILY LONDON
Identity design:
Complete visual identity including labeling, packaging and websites for Boutique fashion label, Lily. The logo letterforms reference an italic Didot. The rhythm created by the flags and tails hints to Lily’s musical background as a jazz singer.
Completed at Six Creative
©2010 Six Design Ltd.
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